A Boating Statistic You Need To Know.
Check out this data recently published:
Info-Link Technologies, Inc. recently reported that as of year-end 2024, the median age of current boat owners in the U.S. is 60 years old, with more boat owners in their 70s than in their 40s. Info-Link’s Jack Ellis noted, “Many of the people who owned boats 25 years ago are the same people who own boats today, but they’re 25 years older.”
This is a crucial bit of data, but what do you do with it?
Recognizing that baby boomers have the most economic horsepower and represent the largest group of boaters, your operations should reflect attracting this buyer.
Translating this, understand these people aren’t as flexible any more, they seek comfort and convenience. Accordingly, your easiest path to more sales includes products accommodating this group. Struggling to board is a big problem, so is piloting if they can see well. Intimidating dash boards, difficult to operate options and the like make sales tougher.
How to do this? Train teams to present products that make life easier. Make demos simple and effortless. Smart business managers offer products and set services and sales training up to meet the wants and needs of this powerful buying profile.
Also, put yourself in this buyer’s shoes, understanding that they typically own homes and upscale cars. They want a seamless transition to boating and dealerships when they get out of their BMWs. Expecting a certain catered-to experience, building that facilitates sales.
Obviously, Anthem is the perfect fit. It’s the easiest to board, operate and own.
As spring approaches, consider how you’ll attract and manage this group for optimal results.